Billabong Festival, Digital Go-To-Market
the team:
Alyssa Duhe, Creative Director
Nicole Sweet, Photographer
Cassie Dilettoso, Stylist
Chloe Whipple, Model
the assets:
For this collection, I led the design of all digital assets including social, site, paid, & email based on the provided creative direction. I also acted as Producer & Videographer on the shoot.
instagram stories
Collection Launch
Shorts Story
Behind the Scenes Story
Festival Checklist Story
instagram feed
Meet our Festival Shop—your go-to mix of bold prints, punchy pops of color, and throw-on-and-go staples designed to carry you from the first set to the final encore ✨️🪩
idk who you're talking about but it's not me
can't come to the phone right now
dare we say best part of festival weekend?
Trying to decide what to wear for bieberchella lmk
TIK TOKS / REELS
someone get us to indio
Festival ready with us & @chloewhipplee
looking for JB next weekend like
get us to the desert
SITE ASSETS
Homepage Banner, Desktop. Video versions also provided.
PLP Banner, Desktop
Extended PDP, Desktop
Homepage Banner, Mobile
Ingrid
paid social
Paid Carousel, exported in all sizes
Static, exported in all sizes
Paid Video, exported in all sizes
launch email
SL: Your Festival Fit, Sorted
PH: Get ready for memories